Integrating email and SMS into your e-commerce business strategy is a winning move that can help garner consent and attract new potential leads, thereby boosting sales and conversions.
Maintaining a consistent relationship with customers through emails and messages is essential to guide them to your website or desired action. When nurtured effectively, this relationship can be an excellent strategy for your business.
Communications for E-Commerce
Sending communications to enhance e-commerce activities involves sending promotional material to the list of subscribed customers to drive sales.
This can be achieved through both email and SMS, remembering to tailor communications based on specific needs. Emails can be used for initial contact with customers, presenting ongoing offers and promotions suited to them. Integrating SMS into the strategy can follow various patterns: once a more stable relationship is established, requesting contact to provide instant communications is a viable option due to the high open rates. Alternatively, another valid approach is to use messaging only for specific customer alerts, avoiding messages that might not align with the target audience or appear as spam.
For any endeavor, it’s crucial to adhere to GDPR regulations and use only contacts that have authorized the receipt of marketing and/or commercial communications.
Using SMS can be a strategic choice, as email inboxes are often inundated with promotional emails, making SMS messages more likely to be read. People tend to read messages more than emails, which often accumulate in spam or promotional folders, being invasive and unattractive to prospects’ eyes.
For these reasons, it’s essential to structure emails effectively to immediately capture users’ attention and avoid ending up in the trash without even being read!
How to accomplish this? Let’s explore together!
Crafting an Effective Message
When it comes to emails, the subject line can truly make a difference: it should be concise, captivating, and perhaps accompanied by emojis to make the message more engaging.
Once the subject line is decided, move on to the body of the text, which should swiftly and impactfully convey the message to the user. In this case, playing with colors, images, countdowns, and everything that triggers a sense of urgency and curiosity in the user can be beneficial.
For SMS messages, the content should be brief and primarily contain necessary information for the customer: discount codes, deadlines, and promotions work best in SMS communication.
Given the absence of graphics, the text of the message is pivotal, so it should be particularly concise and direct. Offers, therefore, should be flash and time-limited, allowing the user to take advantage of special benefits upon message reception.
To maintain control over communication sending, it’s vital to monitor the progress of sent messages, understanding open rates and user behaviors to correct any errors or enhance performance. To do this, conducting tests—both regarding timings and graphics and text—can help determine the most effective method. Being straightforward with customers and, above all, providing value, sets you apart from others who merely send promotions. Offering advice and intriguing tidbits fuels engagement and encourages customers to read messages, which they’ll consider valuable for their activities!
